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Friday, January 27, 2012

Pocketbook A7: В Тулу с самоваром?



Понадобилось мне тут дать коротенький и миленький матерьяльчик про Покетбук А7. Стал копаться, и вышло не совсем коротко и совсем не мило.

The new Pocketbook A7 features a 7 inch TFT capacitive touchscreen display with a resolution of 1024×600 pixels.  Hopefully, it's IPS, or IPS type display of Samsung Galaxy Tab/NOOK Color class. The CPU is a single-core 1 GHZ processor with 512 MB of RAM. It comes with 4 GB of internal storage and you can upgrade it via the MicroSD up to 32 GB.
The Pocketbook A7 will run custom  Android 2.3.7 Gingerbread at launch that has no Google Apps and no Google Market on it, at least officially. Does every new e-reader need an Ice Cream Sandwich on it is a different question.
It has a 2 MPix front camera though and a microphone, then there are these e-reader type hardware buttons.  But there's no HDMI output and no rear camera, even if the front camera is quite good.
Presented as an e-reader,  it has full compatibility with Adobe Digital Editions in PDF and EPUB formats. This allows you to shop with other stores that sell books in EPUB format and transfer them easily to your tablet. It currently reads EPUB (ADOBE DRM), PDF (ADOBE DRM), EPUB, PDF, FB2, TXT, DJVU, RTF, HTML, DOC, DOCX, JPEG, BMP, PNG, MP3, WAV, AVI, MKV, MP4.
When this Pocketbook A7 will show up in US retail for about $199, I doubt it might be  a good contender for a $199 NOOK Color. It certainly won't be a competition to more powerful and popular Amazon's Kindle Fire.

Consumers of color e-readers here in US are well fed by several offerings. First of all, it's iPads, but if someone looks for a bargain, it was a NOOK Color starting holiday season of 2010, and throughout almost all 2011, then there were NOOK Tablet and Amazon's Kindle Fire, which are dominating the market segment now. Of course, there are plenty of niche products like all these Kobos and Pandigitals, but they are just like that: not mainstream, very small in sales and customer satisfaction. If you're aiming for a niche here, aim at below $149, just like all these Chinese slates. Then we will see. Or we won't: just like we didn't see any of previous 5 or 6 Pocketbook models here.

However, there are plenty of markets where consumers have never heard of Barnes & Noble, or even Kindle Fire, so who knows?

An update: some sources indicate that the SoC used in A7 is indeed TI OMAP3621 of NOOK Color fame (and grief), so when (and if) the e-reader will be launched for US market, it will be in direct competition with NOOK Color, feature for feature, except A7 has also a microphone and and a Web cam. Video chat with Skype on Pocketbook A7, anyone?

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